Pomegranates

For the past few weeks, I have been wallowing in the comforts of girl-tv. The channel in question is called Cosmo, and it features amongst other things movies starring Julia Roberts, Colin Firth, Sandra Bullock and repeats of such uber-feminist gems such as Sex and the City, Charmed and Veronica Mars. It's completely addictive. And advertisements are awesome. It's clear who they're targeting. Women in need of the most technologically advanced pregnancy tests, wholewheat pasta and pomegranates. Pomegranates in everything: not just bevvies but hair dye and chewing gum. C'est fou!

Do you know if you misspell the name of the fruit, as I just did, your google query will bring up links explaining how to eat one? It may be have ascended to power food status, but the pomegranate still manages to leave people in the midwest slightly baffled. And that is awesome too.

Image: slashfoods.com